The title of this blog may seem somewhat sensationalist (probably). It was driven by my recent retail consumer navigation (“last minute present time”), common to many through the Christmas season to date. And the aforementioned “valuable currency”, first off to avoid the numerous cries of foul, I will eliminate the obvious and fundamental elements for life (air, food, etc) from the rather grand boast of the title. But I hope on conclusion of this brief scribble its clear why I hold this special “currency” in such high regard.
From the dawn of not just modern society, but any society, humans traded in some way, shape or form. Sellers sought to seller their wares to buyers keen to buy (and sometimes not so keen) with the optimum marriage, a product available for sale at the perfect time (and price) to a surplus number of buyers. The final element has remained the sales Holy Grail and to realise that seller buyer perfect relationship the profession of marketing rose from the ashes with the impossible task of stargazing the wants needs and desires of all. That truly impossible task became probable as marketers leveraged science and human psychology to bind products to potential target customers and often with amazing degrees of effectiveness and accuracy. But still when questioned industry leaders continued to question marketing effectiveness often citing return on investment and other metric driven formulae for less than perfect results. Until now….
Through the advent of a perfect storm of IT systems at the right price / performance levels, secure enterprise grade connectivity “everywhere”, advanced analytical algorithms / models with near human insight, data structures / repositories capable of previously unimagined data storage / manipulation and finally digital data generated by “things” we now have realised our own “digital alchemy” use to create the most valuable currency ever – “big data”.
At this point after such a monumental build up, the temptation for you to yawn and hit delete may appear (suppress it), but that is somewhat premature with more of the story to unfold.
My Christmas social and retail journey is a current storyboard of the stealth like use of big data today that helps to optimise many of my interactions with people and systems. Websites that know who I am and offer me gift ideas aligned with the season for friends and family based on my past purchases and an awareness of their demographic. Retail stores track my in store movement as a mobile user and leverage my location and browsing habits to make products for sale more attractive to me (via price or enhanced visibility). Payment systems utilise my smart watch which in turn leverages multiple data driven security authorisation/authentication and financial information stores to validate me based on behaviour, location and activity to confirm that I have indeed attempted a financial transaction. I could continue and include my previously low tech bank debit card that has now unleashed via contactless transactions has the potential to be much much more in future. And the unifying factors behind it all, secure network connectivity of people to things to allow them to do previously unimagined “things” but with real-time availability / accessibility to a bordering on human store of digital data insight we now called “big data”. The highly pervasive, always on, now always everywhere, NETWORK is making big data – bigger!
Big data is no longer a “fad” or something leveraged by others – it is fast becoming “the” most “valuable currency” ever. It has the potential to digitally stargaze via advanced data analysis & data joins and deliver a result at an accuracy level and a speed impossible for a human (or banks of humans) to achieve (have a quick look at IBM Watson). Now is the time to make big data less of a conversation for technologists and instead the heartbeat of business. At Computacenter we are not waiting, we deem it so paramount we have our own data analytics Chief Technologist (welcome Aleem Cummings, look out for his blog). The importance enterprises are now placing on the need to leverage and maximise big data to propel business forward makes it a top “C suite” priority.
The network provides the secure connectivity layer to allow “things” to interact with other “things” and for humans to personally, socially and emotionally benefit from that interaction (I promise no mention of IOT, ooops too late). And the information created with that data whether small or big will be the “digital currency” that delivers evidence based proof of value.
Big data doesnt just help to create / find answers its so valuable it can be extracted and traded in its own right. And if this digital, big data is such a value personal and business asset, validated security and secure interaction becomes a precursor to future success. “but is it?”. One for another day I think.
Until next time
Merry Christmas and a prosperous 2016
Colin W @colinccuk – Chief Technologist, Networking, Security and UC.
A few months ago I scribbled about the need to develop and deploy Information Technology systems (“IT”) now with 2020 in mind. In “Arthur C Clark” style I discussed the need for a change of thinking and the importance of considering all of the interconnected elements (many quite embryonic), due to the astonishing level of business change currently affecting us all. Through 2015 it has become apparent that the year 2020 shouldn’t be deemed a distant milestone, we need whatever we envisage “IT” will deliver in 2020 – today.
Data isn’t exploding, it has already exploded and will do every second, minute, hour of every day. We may never successfully control it but many will harness it to unlock unimaginable personal and business value. The connected society will continue to be the heartbeat of everything we do (and I do mean everything) and both personal & business expectations will increase every time benefits are realised. Whether it’s the relentless march of smart devices (even I have an Apple watch), the rise and rise of the “app for everything” culture (ok, nearly everything), the Internet of things optimising our everyday existence or always available (but not always effective) Internet / device connectivity – we are now a “connected device” dependent society. Our imagination is the catalyst for digital entrepreneurship energised by the view IT “can”, but the gloss is not without a little “matt”. If digital business gain must be balanced or is tempered by digital data loss is it really at gain at all. Maybe agile security is the new must have security persona as systems that learn and evolve as threats and attacks evolve must be the only effective way forward
And that means the personal and business outcomes previously considered “too radical” or “far out there” are many of the outcomes EXPECTED today. We have been here before and dare I say it, many times through previous IT revolutions or business evolutions. Each time the step change was delivered in somewhat controlled proportions and allowed the essential but at times loose coupling of IT and business to be maintained. But it feels different now, very different. The expectations of enterprises today buoyed by the belief that software can achieve “anything” and the connected enterprise can stitch together the business fabric required, is straining traditional IT operational models, architectural frameworks and delivery outcomes. The people change impact is underplayed, often overlooked but key to the successful and long lasting evolution to a truly digital enabled enterprise. The fallacy that IT and business can run as separate entities is misguided. IT & the business must be interlocked to such an intimate and fundamental degree that even non IT bound businesses may fail to be effective without IT in the midst of the current “digital economy”.
The expectation of “IT 2020” realizable today is effecting application development and release to a profound degree. The change can no longer be avoided and even for the more traditional enterprises, accelerated/iterative development (“agile like”) and operational styles are no longer activities undertaken by “others” but essential modes required to keep up (forget about even moving ahead) with a business landscape changing at warp speed. And as the power of “IT 2020” really accelerates with the IOT/IOE quasi social experience becoming the norm, we will start to experience today the benefits of people and systems intimacy that will underpin our societal existence in 2020.
Things really are different now and for me different is good unlocking possibilities and opportunities for all. With the market change agents continuing to blaze the trail with everything from healthcare via video or personal payment systems on a watch to home energy management via a Smartphone, the IT systems of today must change to ENABLE or they will hinder change. That’s why 2020 is too late for 2020 IT – that time is now.
Until next time.
Chief Technologist, Computacenter UK – Networking, Security, UC
The current next big thing, the Internet of Things (IOT) or “Internet of Everything” could easily be relegated to the “hype” or more damningly the “spam” folder of your mental inbox.
It is currently one of the hot topics driving the dialogue of industry analysts & business thought leaders as they strive to unlock the potential of the abundance of digital sensors and IP connected devices now pervasive in the modern world. In enterprise “systems rich” organisations, it’s fairly straightforward to understand the importance of the IP connected elements that underpin both personal and professional activities. However, the Internet of Things ideology captivating the imagination of many embraces the access and use of data from the almost invisible sensor based digital community hidden in virtually every modern, electronic device. They exist in the most diverse places including household devices (alarms, TVs), environmental (weather, planet), government (traffic signals), retail (rfid tags) and even the common SmartPhone. But without rambling “Star Trek” style perspectives, it has proved challenging to showcase IOT use cases with real substance which makes the following example from the non IT community looks very exciting.
A major well known luxury carmaker is leveraging the Internet of Things (IOT) ideology via a real world implementation within forthcoming vehicles. By using on-board wireless and GPS technology, exchanging data in real time with traffic and environmental sensors, cars with traffic light assistance will help the driver to avoid stopping at red lights (thus speeding the journey, increasing safety, reducing fuel, and vehicle wear) by adapting the vehicle speed in relation to real time traffic flows.
The well known car makers approach to leveraging the IOT, is a real world example of the power of connected devices, the Internet of Things (IOT) and a valid use case that delivers commercial and human benefits. For the “Internet of Things” to make sense to us all, emerging examples must deliver personal benefits to drive the end user/customer to seek more and greater IOT benefits in the future (thus making it commercially attractive). Following that track, the Internet of Things will evolve from an urban IT myth to deliver real world human impacting benefits.
Maybe this next big thing could actually be the biggest next thing of all time
Until next time.