Tag Archive | Consumerization

The Future of Work

Defining the Future of Work

The premise of the recent Ovum Future of Work Summit, sponsored by Computacenter and Microsoft, was that the ways in which businesses work today is being fundamentally changed by mobile and social technology.

Over the course of the day presenters from a variety of organisations discussed how technology is redefining roles in organisations and enterprise social networks. If adopted effectively it can enable organisations to be agile, outcome-focused and more efficient, while at the same time increasing employee satisfaction, backed by new opportunities for performance analytics

There were 3 key themes that ran through the discussion topics

  • The Multi-Screen Workplace
  • Mobility
  • Social Enterprise

 The Multi-Screen Workplace

Users are no longer using a single (fixed) device on which they conduct their work, and, in common with a range of other research in the area, people are increasingly time/work-slicing across a range of different device types from laptops, tablets and smartphones and in various locations.  This is a blending of the workstyles with “work-life balance” requiring the provision of the right device for each user scenario.

The proliferation of tablets and other mobile devices are no doubt influencing this trend, as is the consumarisation of IT and the changing expectation of the new workforce entering the market (Gen Y). 

The general sentiment was the rate of change in the market is increasing  and that the consumerisation influence has led to penetration of Microsoft’s traditional enterprise dominance, with Apple and to a lesser extent Android obtaining Enterprise endorsement.

 Mobility

A portion of the event content  focussed on the technical solutions and tools that enable new mobile technologies to enter the enterprise environment, and the needs and solutions for appropriate control of these devices in the enterprise.

Clearly there are a range of form factors available but more importantly are the procurement models (BYoD vs CYoD vs COPE) and Platform types (Android, Apple etc) that are driving the need for a number of solutions. These could include MDM, MAM, MCM, Containerisation and Virtualisation – essentially these solutions can be attributed to the particular ownership model that is in play, or the range of controls that available. 

Beyond the technical controls (toolset) aspect, it was generally noted that there is a market maturity occurring, with organisations having typically deployed a tactical solution to resolve a C-Level BYO problem, but the vendors are quickly evolving up the stack into Application and Content Management solutions.  The major problem highlighted was how to resolve the “Corporate Dropbox” issue and that the successful vendors in this market will be those that view ECM as a central pillar of their strategy moving forwards.

Social Enterprise

There is a consensus that enterprise social/collaboration is a rapidly evolving area, borne out of a significant changing of the relationships between employees and IT departments – again manifested through the consumerisation trend.  There was a sense of the social/collaboration tools providing a real alternative to the email obsession, as well as more “human centred needs” of collaboration.

However, it is recognised that “social” solutions are challenging to implement and get right, for a number of reasons – they can be counter intuitive to some organisation cultures, supporting the views about the necessary sponsorship and focus to get it delivered, but when done and done correctly can deliver significant efficiency, value and engagement back into the business.

In a nutshell

  • Emerging trend of workslicing mean people are using multiple devices to work in new ways and at times that are new to enterprise
  • Drivers for major transition around mobility and introduction of consumer technology are Generation Y employees
  • There is a general sense amongst employees that they are “working with yesterday’s tools”
  • Enterprise IT is “normalising” with new solutions eroding Microsoft’s original dominance
  • 56.8% of FTE’s use their personal device to access corporate data (Ovum BYOD Study 2013)
  • The multiscreen workplace encompasses a range of behaviours/models including BYoD, CYoD, COPE – there yet to be consensus on which option is best/right
  • “Mobile First” is the ethos that companies must live by and adopt moving forwards. 
  • “Mobile First” will have same level of impact in Enterprise as the introduction of the internet
  • Development of a  new genre of collaboration software and tools, but there is a challenge in  recognising value and use cases for social tools in enterprise

 The rate of change in workplace technologies will not abate, with consumerisation and the demands of Gen Y employees entering the workforce, the pressures to evolve will continue. But as organisation and the nature of the work we do evolves the contemporary workplace needs to be on that can support today’s needs, whilst being agile enough to accommodate future strategies, working practices and technologies.

 

 

Enterprise Mobility – Haven’t we always been ‘Mobile’?

Industry surveys, analyst commentary, our client and partner conversations all suggest that “Mobility” is the hottest concept in enterprise IT, possibly surpassing “cloud” which has dominated the IT agenda in recent years.  But haven’t we always been mobile?

We may be in danger of speaking about ‘Mobility’ as if its a new concept even though we’ve had mobile work styles and solutions for at least the past 20 years!  What is changing, and what we need to focus on is how technology, user demands and innovation are driving solutions that in turn drive a whole new value proposition around mobility and its application potential across a much broader area.  In doing so, we need to reset our definition of “Enterprise Mobility”

Our Mobile Journey

A mobile worker was once a “road warrior”, based from the company car, armed with only a work diary they would conduct the majority of their working week away from the office – meeting clients, taking orders and writing up notes that they would then have to process on their return  to the office and “got connected”.  This was how you achieved customer intimacy, but with glaring inefficiencies and challenges that seem so alien to us now.

True, IT mobility started in the laptop era. As hardware became more cost effective businesses could unshackle key users from a fixed office location.  Dial up RAS was the first mobile solution, as long as you were near a telephone line!  It was better, but still not efficient or flexible.  With the emergence of broadband technology and WiFi, mobile working joined the mainstream and with the prevalence of mobile phones users could be connected and contactable.  Suddenly users became mobile, productive and contactable!  The really important people were also given a Blackberry, the epitome of mobility.  

It would be difficult to say that we weren’t mobile, albeit in the early days it could be an inefficient and frustrating experience

Consumerisation: Redefining Mobility

The mobile workforce was contented, technology was enhancing and connectivity was improving as we moved into the 3G area.  Then came an explosion of consumer led technology – devices and cloud services. This moved “mobility” to the next level, and before we knew it, this technology found its way into the corporate world.

Device platforms and form factors changed, but more importantly the technology was  much simpler to operate and fashionable, and with strong connectivity it all started to come together:

We can work anywhere, on any device, and at any time

 The only lingering problem was that this was starting to occur under the radar; users were driving this trend rather than the IT department.  The term “shadow IT” was coined to define the trend, and is now explains the significant challenges facing the IT department.

Challenges and the Future

 The future mobile world is a complex mix of all of the things we’ve discussed – devices, connectivity, services, applications and data.  We want to be able to work from multiple device types, at any time, in any location and for it to be consistent and at/for our convenience.  The nature of work has also changed significantly, competition in the market, globalisation and the demands it places on employees and the strive for home/life balance and key examples where we as users have had to look towards new technology to help us “keep up” and achieve the right balance

 The demands are unprecedented, and require we architect and think about mobility in a whole new way:

  • Abstract the user and their services from the devices that they use
  • To support a much broader range of device platforms and form factors
  • Mobilise applications and data content
  • Govern, manage and secure the services to protect the company
  • Put the user needs and experience at the forefront of the design

 Those are the guiding principles by which we’re developing our Mobility and Workplace services; Mobility isn’t new, but the challenges and opportunities it now offers businesses are bigger than ever before.