This must be the “strangest” of strange states as our consumer society evolves from zero “Black Fridays” to two – and gives my original article a second lease of life. The early bird resellers launched Black Friday part one last week attempting to steal a march on the masses, but the real frenzy and furore starts now with the default Black Friday fast approaching followed by Cyber Monday just around the corner.
These two shopping days were absent from my childhood as I lived a world of window shopping that on the odd occasions evolved to in store browsing when I sought to interact and engage with the myriad of products I hoped I could one day afford to buy. Click and collect didn’t exist but via a very thick paper based catalogue “click and deliver” was a highly rewarding activity with the click of buttons on the home phone followed by that feeling of Christmas when the catalogue item was delivered via the postal service (nothing ever fitted or looked as amazing as the catalogue pictures).
But as we fast forward to the present day with frequent announcements of the demise of the high street, much of our in store browsing is online (and frequently from a mobile device), click and collect / deliver an essential way of life and our approach to product selection and purchasing is now unrecognisable from a decade ago. Our immersion in social networks, digital procurement platforms and financial systems have helped to make many of us digital by default when we shift into product buying mode because the sheer breadth of offerings and convenience is unmatched.
But it comes with a health risk. The “digital me (or you)” and our always on entity existing on both known and unknown public platforms, ensures we become valid targets for attackers seeking to emulate our digital personas for financial gain. Black Friday signals the start of one of the busiest and most frenzied trading weekends of the year. The mix of in store and online price reductions results in both “want and need” based purchasing to ensure “too good to be true” deals are not missed, culminating on Cyber Monday with an online price war second to none.
Secure business, secure purchasing, secure user experience are often assumed by customers without a second thought of the cyber threat spectre waiting in the wings. This leaves many combing the net for deals, offers, codes or any other digital token to make “cheap” even “cheaper”, blissfully unware that many of those “benefits” are fake, malware ridden or designed to harvest personal credentials for future use.
Cyber Monday 2017 surpassed $6.7bn of sales which for both retailers and cyber treat actors is a prize too lucrative to ignore (stat CNBC). For retailers, getting the security basics right will be essential to ensure successful and secure consumer trading outcomes. DDOS mitigation, enhanced phishing protection, web application security, anti-malware, access review and least privilege are essential controls that must be tested and optimised in advance of the starting gun for Black Friday.
For consumers / users, education and heightened levels of cyber vigilance plus a realisation that too good to be true – “is too good to be true” when interacting with online systems prior to and beyond the Black Friday / Cyber Monday weekend. This is the time of year where spam and phishing Email volumes reach unprecedented levels with social engineering used to make those “offers” too compelling to ignore. DONT CLICK emails for “amazing deals and offers” – pure and simple as a moment of weakness may result in malware, ransomware or other forms of compromise taking hold of your digital persona and potentially that of your company. Its safer to visit the website of the vendor in question “directly”, no need to click a link that may not be from the company in question.
If you want to be “online smart” a few simple things can deliver HUGE security enhancements to your Black Friday shopping experience. Ensure you turn on the two-factor (or multi) authentication and notification options on your various online email services and accounts with further security improvements gained by using a password manager to ensure different passwords are applied to various services you use.
Building the walls higher just won’t do, both vendors and consumers must work in tandem to ensure the most secure possible online and digital trading experience is realised by all reducing the potential for data breach or subsequent misuse.
Safe and happy shopping during Black Friday and Cyber Monday 2018 (and beyond).
Until next time.
LOB CTO UK: Networking and Security – Computacenter UK