The New Digital Workplace (Series Post)
Digitisalisation is having a profound effect on us all. Across both our professional and our home lives, the maturity of technology and the rapid rate of change are having staggering impacts. In the business world, no industries are immune from these effects. New products are emerging, whilst older more established products or suppliers are leaving the marketplace. Disruption is becoming the new normal, and it’s uncomfortable for many of us.
Across our broad range of customers, and the market as a whole, we are seeing common themes; threats and opportunities that need to be addressed to harness the potential of “the digital age”. To do this, we need to “re-imagine” our businesses, and look at change at every level. Now “Digital” is a very broad subject, and so I need to focus this conversation around Workplace IT. In order to achieve the “Digital Workplace” working approaches, processes, tools and culture need to change radically. To help explain this we have developed a blueprint for the Digital Workplace, as shown in the diagram below:
We haven’t exposed the whole picture… yet. There are a number of key topics, each of which warrant explanation in turn, which I will provide through a series of blogs over the coming weeks. Eventually we’ll have the full “big picture” view to draw it all together.
To start off, let’s look at the demands and drivers for a Digital Workplace environment. This will be followed by posts addressing the shifting role of IT, the user implications, , and the ways in which you need to run and operate these environments in order to continue to achieve the promise of the Digital Workplace vision.
Demands and Drivers of the Digital Workplace
We continue to see, and are often inadvertently led by, technical innovations and opportunities, and seek to call this assembly of technology a “Digital Workplace”. But a real Digital Workplace is so much more than just a technology solution. We are often quick to launch a Pilot or a Proof of Concept, without clear understanding of the business challenge or opportunity that it may help to address. The current “hot” technologies are IOT, Cognitive services and Analytics… it’s tempting to look at spinning up that Proof of Concept isn’t it!?
Looking top down from the business level, we need to continually respond to the demands and expectations of our customers, and to the competitive threats we face, many of which are exploiting “Digital” to accelerate their progress and growth. So we must look at how we can exploit new technologies and our methods of delivery in order to compete, differentiate and optimise our businesses.
We need to shift towards digital touch points with the “agents” that interact with us (consumers, suppliers, employees) in order to provide a modern and fluid experience that meets both their needs and expectations. User familiarity with modern technology has already achieved one outcome, a dramatic fall in tolerance of poor or substandard performance and service (check social media of some of your favoured brands for brutal examples of this!) – so we need to continue to innovate and change in order to continue to delight our customers and users.
To succeed, this requires change in businesses at every level. From the line of business functions all the way through to the IT department, significant change and disruption needs to happen in order to re-calibrate for the modern world. This will involve looking inwardly at our processes, tools and resources, and disrupting ourselves, before it is done unto us. However we cannot shy away from these difficult decisions and activities, as need for change is absolute and clear.
In the next blog, we’ll cover the shifting role of the IT department in this context, and how the IT department is and must change to become an enabler of the digital business…..