Business success in the digital age – Are you, will you be “brave enough”?
Darwin is frequently quoted in the midst of furious discussions about change. Whether it’s the mention of “the survival of the fittest or the most adaptable” (and not forgetting many question whether either statement was made by Darwin), change consistently invokes one human emotion with the power to nullify every others – “fear”.
Information technology (IT) for all of the seemingly endless change over the past 30 years has been somewhat consistent. Technology, with every new product launch via an endless release of “features” often dictated the “potential” for human benefit. And the result, technology vendors & the IT industry told the story of the future for an eager business (and more recently social) consumer to consume.
There was a reduced need for the IT buyer or user to appraise to a granular degree how the technology delivered impact or benefit, it was almost assumed that “newer” was better resulting in an upgrade to the “next or latest version” becoming standard behaviour. The balance of power rested with the “technology industry” and the user / consumer was at times a passive recipient of endless technological advancement. But as we enter 2017 the power base is shifting (some may say has “shifted”).
The user or IT consumer is now the power broker with the ability to dismantle 30 years of elegantly crafted IT system and process via a move to hybrid systems (combining traditional with public) or fully public IT service delivery. ”Feature glut” no longer rules the day, replaced by the need for consumer realised benefits or “standard service offerings with the potential for agile evolution”. This wholesale reset of everything deemed normal in IT and business is here and here to stay. But a move away from the safe “the old way” requires courageous decision making.
But the winners, whether consumer or IT service provider may not be those to accept “safe” or “old normal” but instead those willing to “be brave” and challenge “the old or known way” to evolve to a sustainable service consumption or delivery template viable for the dynamic, digital age. The buzz words are endless with digitisation, hybrid cloud, IOT, mobility, just a few. However with “solution relevance” a key consumer buying criteria, “buzz word bingo” will no longer find an audience, instead replaced by “win win” consultative solution selling driven by the value of positive disruption and “measurable” benefits for the consumer.
“Being brave” may result in human destabilisation as the status quo is defended and protected and “risk” as existing service delivery approaches move away from safety but the benefits are not potential, they are very real and highly realisable. The gateway to a new age exposed by the digitisation drive is positively transforming IT, business and the user with all likely to embrace a sustainable, enhanced experience. But that change of experience starts with a level of bravely not everyone can muster. “Can you, will you, be brave enough”?
Until next time.
Chief Technologist: Networking, Security and Collaboration – Computacenter UK