Top 5 Trends of 2014 in Enterprise Mobility

In this blog, one of a series over the coming weeks, I’m going to run through some of the top trends we are seeing in the fast paced world of Enterprise Mobility. Starting with the Top 5 headline market trends:

1.      From MDM to EMM

We’ve seen over the past 12-18 months the Mobile Device Management (MDM) market evolve into what is now termed Enterprise Mobility Management (EMM). EMM encompasses three key facets to make mobile technology a truly viable platform for business productivity. EMM is comprised of:

  • Mobile Device Management (MDM)
  • Mobile Application Management (MAM)
  • Mobile Content Management (MCM)

We’ve seen all the key players evolve their proposition from MDM to EMM, and Gartner even declared “MDM is a feature not a product”, so the direction of travel towards integrated suites that deliver apps and content, while retaining the underlying device control is clear.

2.      BYOD, CYOD or COPE?

We have lots of discussions around modern device ownership models. Bring Your Own Device (BYOD), to Choose Your Own Device (CYOD) and Corporately Owned Personally Enabled (COPE) – which model should you choose?

It would be fair to say we’ve not really seen BYOD take off in our market (Europe) as much as it has particularly in North America, with the predominant model being Corporately Owned Personally Enabled (COPE). With the growth of smartphone/tablet adoption we are seeing a much greater acceptance of enterprise to accommodate Personal usage on corporate assets. In many instances this has resulted in fringe benefits such as a reduction in repairs/returns as an individual will often take better care of the device when it has more of a personal importance to them – I guess that’s just human nature!

3.      Work and Life Collide

Extending from trend 2, we are also starting to see users consolidate their devices. At the moment this is more from a personal/business life perspective as the “3 screen” principle of working still seems to be prevalent. However with pragmatism around COPE ownership models, the power and capability of “smart-tech” that we’re seeing deployed into enterprises, and good old user power many users are now blurring the lines between Personal and Work life. Just this week I read an interesting report that analysed this trend and showed the propensity for business/personal blending to be far more prominent across only certain type of user communities rather than all workers

4.      Mobile Applications

As early adopters embrace mobile technologies, we’re starting to see interest in development of Native and mobile aware (e.g. HTML5) applications, and also the emergence of Mobile Application Development Platforms (MADP). The latter is a relatively new area of the market proliferated with a number of different providers and approaches, however we’re seeing the development of modern mobile applications across a number of different industry verticals as enterprises move forwards on their mobile and digitisation strategy.  Exploiting mobile technologies for line of business use cases is clearly the forward direction, but is still an infant market waiting to grow as the hardware and software platforms mature.

This all ultimately relates to a “digitisation strategy” with mobility as a central pillar.  This is a journey, we think comprised of 3 key stages, but a number of our customers are already achieving competitive advantage and differentiation by exploiting mobility early to enhance customer engagement, open up new markets and enable their staff

5.      Pace of change

Working at the speed of mobile encompasses a number of things that are changing the classic paradigms for enterprise IT. The pace of change in the market, driven by new influencers such as consumerisation and user power, as well as new vendors who have fundamentally different approaches to their product strategies (Annual OS releases etc). Solution providers (EMM vendors) are increasingly embracing a “cloud first” SaaS delivery mechanism, in doing so introducing updates and releases to their platforms on anything up to a monthly basis.  This creates a rate of change we’ve never experienced before, and breeds diversity of a scale we probably couldn’t have imagined 10 years ago.  For example >18,000 Android variants, a new device released somewhere in the world every 6 days are just some of the stats I’ve heard recently that pay testament to that. Add to this a volatile wider market with Merger and Acquisitions, and partnership  agreements as each vendor tries to maximise their value and relevance across the full workplace and mobile spectrum


The above poses a complex challenge for organisations to navigate in this “mobile first” world, and is just my top 5. There are many others which I can’t cover here as I limited myself to just 5, but serves to demonstrate the challenges (and opportunities!) of embracing mobility – but there’s much to consider.


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About Paul Bray

Paul is Computacenter’s Chief Technologist for Computacenter in the UK & Ireland @PSBray

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