Driving Enterprise Mobility
We recently hosted a number of our partners and customers at our “Driving Enterprise Mobility” events in Manchester and London. The feedback and dialogue at these events was excellent as we explored a number of topics and challenges in how to embrace the mobility trend that we hear so much about in the market. This blog summarises the key messages from the events, and we hope it inspires you to attend some of our future events.
As you will be aware, Computacenter has recently changed our strapline from “Services and Solutions” to “Enabling Users”. With that our emphasis on providing the best service and solution to users, and viewing the world through their eyes in everything we do has been reinforced. Our overall strategy is influenced by what is known as the “SMAC stack” – the trends of Social, Mobile, Analytics and Cloud which dominate the IT agenda. Mobile is clearly a central aspect of our strategy and we shared an update on our own internal mobile initiative which has been running since early 2014, and we have called our “Group Mobile Engine”.
Customers face a number of challenges and a raft of competing priorities, perhaps more so than ever with the sheer pace of change in the market and the growing expectations and demands of their user base. We recognise a number of different challenges that organisations face across three main pillars:
- Market – this addresses the volatility, uncertainty, innovation and change that is occurring in our market place, that we need to understand and plan a response to
- Operational – the need to “keep the lights on”. Notwithstanding the opportunity that innovation and new technology provides, the need to manage cost, efficiency and improve the delivery of core IT services is the core need
- Users – Managing and catering to the needs of a more expectant user base, both in terms of Generation Y and Z, but also the more fundamental impacts of consumerisation and a drive towards the latest technology and the simplest user experience.
Much focus around mobility is centred on smartphone and tablet technology, but with a number of our key partners supporting the events we were able to provide a showcase of the latest technology from these manufacturers. From traditional laptops through to ultra-mobile and hybrid devices, the range of End-User hardware technology and innovation, and the opportunities this presents to meet modern work styles is immense.
With that in mind we established our “Right Advice to Right Device” approach of Workstyle analysis, where we seek to understand and analyse the varied user profiles within an organisation and align the appropriate solution to that need. Important to note here is that this is not solely about the device technology, but the ability to support and manage the device in accordance with factors such as data security, as well as the applications and services that the user requires, so that the device compliments and supports the nature of their work.
Recognising the various workstyles that exist in the modern world, the requirement and demands to cater for multiple ownership models such as BYOD or COPE (Corporately Owned Personally Enabled), and the plethora of devices that are available – both in terms of hardware varieties and Operating Systems with the mobile shift in full force presents for a complex model. Our “Contemporary Workplace” approach pictured below demonstrates how we go about helping organisations navigate through this complexity and work towards a future state with the flexibility to accommodate the diversity which is now the key aspect of the modern workplace environment.
At the event, we were supported by Citrix and Intel who are key partners. Each explained the effect that mobility is having on their businesses and solutions and how they are addressing these needs through their own offerings and strategy.
The events provided an overview of what we see in the market, and what we are doing through our own mobility project and initiatives. Mobility is clearly a very broad topic which extends from changing the technology in an individual users hand all the way to full Workplace Enablement and Transformation initiatives. The latter seeks to redefine the whole working environment and context to cater for future ways of working – including mobility, flexible working, collaboration and office rationalisation and re-design.
As it stands we are very close to some key milestones relating to our own mobility project which was of great interest to the attendees, many of whom are also seeking to define their own mobile strategy and understand how ‘Going Mobile’ can provide business value, efficiency, better user satisfaction and increased market opportunity in their own markets.