In a Minute – EMC World

EMC World 2013 took place in the Venetian Hotel and Sands Conference centre on 6th-10th May 2013. Attended by over 12,000 staff, partners and customers there were several product announcements and a range of upgrades to existing technology. The main points of interest were as follows;

  • ViPR (pronounced Viper); The major announcement. EMC’s entry into the world of Software Defined Storage. ViPR will be (initially at least) an appliance designed to abstract the control plane and data plane. The control plane will effectively be a storage hypervisor, managing the storage (data plane) underneath, which on day one will be EMC’s VNX, VMAX or Isilon and any NetApp arrays, other vendors to follow. The Data plane can be commodity storage in the future. First products due to ship late 2013, so final verdict is reserved until then. Initial release sounds very much like a Gen 1 product, so expect push back from other vendors, but the roadmap sounds fairly compelling, and comes under the “product to watch” category”. Rumour has it that EMC belief this to be their best Gen 1 product yet released, and is their future. ViPR will offer pooled storage resources presenting Block, File and Object based presentation and include simplified management and automation. Full review in a separate post.
  • Pivotal – Announced before EMC World, but had a lot of focus, Pivotal is a partnership between EMC & VMware with GE investing heavily, this is designed for next generation Cloud and Big Data applications. Pivotal splits into three areas; Data Fabrics, Application Fabrics and Cloud Fabrics. Pivotal 1 launched late 2013, again one to watch
  • XtremIO – Available now in limited quantities but a big focus. EMC’s All-Flash Array (AFA). Provides a lot of the functionality expected of Enterprise class arrays, combined with very high performance. Want to see one? Contact me, I’ve got one!
  • EMC Velocity Partner Program – the partner program changes to allow all partners to be “Business Partners” with specialities in relevant areas. Look out for Computacenter changing from one “Velocity Signature Solution Centre” logo to about 20 different Business Partner logos. Those PowerPoint slides suddenly got very busy.
  • Isilon upgrades – Isilon is proving to be an excellent acquisition for EMC, look out for forthcoming enhancements including deduplication, auditing ability and integration with HDFS, combined with additional scalability. Also the required enhancements to the SynqIQ replication functionality are being delivered.
  • SRM Enhancements – New suites of management products, sharing a common interface with ViPR. Let’s face it – these were needed.
  • Continuous Availability enhancements – The ability to combine VSPEX + VPLEX is designed to eliminate complexity in this area for relevant customers
  • VNX upgrades are on the way, but still under NDA (if you are internal ask me nicely)
  • BRS (Backup & Recovery Services)  – Enhancement to the Data Domain range, with further development in Avamar technology means this remains a focus areas for both EMC and partners.

Summary; EMC World remains one of the Must-Attend events in the industry. Whilst some of the announcements are of future products which are work in progress, theses do give an insight into the direction the company is going. Joe Tucci stated that EMC will remain true to its roots, but with an increasing investment in software based products. EMC World proved a worthwhile investment in time.

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About Bill McGloin

Bill is Computacenter's Chief Technologist for Information

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