Keen to drive your business – maximise your “Digital Fuel”
I hereby make the case for a new term to describe our rich, IP network delivered, information flow – “Digital Fuel”.
Put simply, the wealth of digital information circling continually around the developed world could be classified as a fuel source utilised to drive everything from our social activity to the global economy. It now feeds the world, transported by IP networks and ensures we can consume the ever increasing volume of information created all the time, by everyone – everywhere.
But should it really be called fuel, what does it drive or power? In this IT centric day and age it may be easier to describe what “Digital Fuel” doesn’t drive over what it does. And if we loosely align the “Digital Fuel” term with its fossil equivalent, what do we really understand about it? How is “Digital Fuel” generated and who dominates the supply chain? In the fossil fuel arena, certain geographic regions or nation states play a key role – does such a regional dominance exist in the “Digital Fuel” arena? And closer to home, as you read this blog, where does your “Digital Fuel” originate from – where is it refined and processed – how is it secured / stored?
For the purpose of this blog the term “Digital Fuel” is used as a play on words, analogous to other “powered” system based ideologies or indeed realities – but in a pause for deep thought the term may ring truer than initially considered. As I sought to find additional insight to support the term “Digital Fuel” I located the following definition online in the midst of explanations aligning fuel with combustible fossil outcomes, Fuel -. something that nourishes or builds up emotion, action, etc.
Surely that definition resonates and could support the notion of “Digital Fuel” as information transported, realtime, all of the time by networks and now fundamental to our societal existence. But do you protect the pipelines or “networks” that deliver your “Digital Fuel” with the same level of diligence aligned with our fossil fuel pipelines – do you deem it part of your organisations “Essential critical infrastructure?”
If “Digital Fuel” really exists it raises serious questions of the use and importance of this fundamental and increasingly critical energy source. In too many circumstances the IP network readiness, design and deployment discussions are an afterthought usually well behind other more glamorous technology or business centric outcomes. BYOD, VDI, cloud computing, end user mobility, (I could continue) – all create, process and utilise “Digital Fuel”. But without a network fit for purpose, available and secure all of the time everywhere, the fuel delivery stops. And with it so do we….
If you seeking business change and need more fuel, it’s time to make the IP network readiness conversation your first one not your worst one. If not how will your “Digital Fuel”, fuel?
Until next time