Are you COPEing?
There has been the usual flurry of mobile reports over the weekend from the likes of Gartner, Citrix and others. One of the articles that caught my eye was entitled “COPE Will Outshine BYOD in 2013”. Now we have talked in many of our CC blogs about how this industry loves an acronym or two and this was a new one on me. So if you live in the world of reality and to save you endless hours of wonderment I can explain it for you – COPE is meant to stand for ‘corporate owned, personally enabled’.
Now while you remove the cynical smile from your face, I thought there was a little more to the substance of this article. We all know that BYOD has reached the top of the hype curve and when you examine just how many Enterprise organisations have actually removed all of the corporately owned end user devices and let employees run their business from their own personal devices -you’ll find that the answer is actually – very few.
I have been known to say on many occasions that ‘consumer IT’ and ‘BYOD’ are not the same outcome and here at CC we are definitely seeing a shift in our clients spend moving to more lightweight and touch enabled devices. However, we also see a range of new IT challenges — from security, compliance and management, to cost and human capital management, as organisations are rapidly forced to invest in some form of mobile device management (MDM). In a recent Gartner research note published at the back of last year they noted that MDM market has been growing, and will continue to grow in 2013, with the market size estimated at over $500 million, and more than 100 players!
The COPE article also stated that “Although a recent study shows that 77 percent of BYOD employees dislike the use of mobile device management (MDM) on their device, the “personally enabled,” or “PE,” aspect of COPE allows employees to choose the company-approved device they favour while also enabling them to use it personally and professionally”.
I can relate to this; as outside of the IT literate, high net worth and high fee earning individuals in an organisation – most would happily be given the right device to get on and do their job properly and accommodate for situations whereby they can access certain personal services if they want to (was it any different in desktop/laptop only days?).
However, there is clearly still some tension in reaching the right balance. Citrix recently published their quarterly enterprise mobility cloud report and one of the unexpected findings from the aggregated data showed that “Dropbox was on the blacklist, but was also one of the most heavily-recommended apps from enterprise IT (in the enterprise app catalog). This juxtaposition speaks to Dropbox’s simultaneous usefulness and risk! Organizations can’t decide!”
So how it for you? Is your mobile device strategy as clear as a bell or are you just about in a position to COPE? I’d be really interested in your viewpoint….