Make money and save the planet!

This week I experienced a 24-hour period of extremes! During Wednesday morning I spent some time with the CEO and President of Citrix, following up on some of the underlying channel strategies for their recent Synergy summit announcements in SFO (see previous blog “Are the exceptions of the PC era becoming the new assumptions of the Cloud era?” ). Citrix are clearly moving their strategy and messaging to being able to accommodate the “any-ness” related to devices and cloud and it is in the former that I witnessed the extreme.

Fast forward 24-hours and I was privileged to be invited to official opening of our new facilities for our remarketing, redeployment and recycling subsidiary – RDC. During the Managing Director’s welcome speech and tour, I was amazed at some of the statistics they shared.  Just a few to sample below:-

  • This unique facility extends to 22 acres and houses 355,000 square feet dedicated to the processing and sale of used IT assets
  • Turnover and profitability has grown over 100% in the past 3 years
  • They have recently been awarded their third Queen’s Award for Enterprise, this time for International Trade, adding to the awards for Innovation and Sustainable in 2002 and 2009.
  • They have remarketed, redeployed and recycled enough equipment in the last 2 years to fill the new Olympic Stadium nearly 350 times!

Gerry and his team should be very proud of the achievements they have made.

So how does this related to cloud and devices? Well, even as RDC looks forward to see what the business holds for them in 2012 and beyond – ‘The cloud’ and consumerisation are the key technology drivers! However, for RDC, this is also coupled with the economic tilting of the world  towards the South and East that will also shift the origination and market for used product. Whereas in 2003 less than 5% of their customers’ product was left the UK, it is now approaching 80% that is being exported.

At Computacenter, we know that more and more of commercial and consumer traffic will be driven to the cloud, and people will want to access software and data through a diverse range of devices.  In the same way we are developing new services around application delivery, data-security, device management and fulfilment of BYOD/Employee choice schemes – RDC recognise that they need to offer more flexible access to dispose of and purchase used equipment. You only have to look around you to see the diversity and growth – but what is happening to the old devices that consumers are so keen to drop whilst they move to the latest and greatest gadget? (in increasingly shorter cycles).

Well that is where RDC are one step ahead. They have already developed a range of web solutions for consumers and employees, to return and purchase used equipment on-line, which you can see here at  Money4computers.com.

That is why we believe in delivering truly end-to-end infrastructure services. So even whilst all of the development around cloud and devices is focussed on taking business to new levels of efficiency, mobility, flexibility and agility – with our capabilities in RDC there is also the opportunity for our clients to make money and save the planet at the same time!

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About Pierre Hall

Pierre is Business Line Director for Computacenter's Workplace & Software solutions.

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