Don’t leave them to their own devices
I wonder how many of you saw Apple’s remarkable results last week? If you didn’t, they nearly doubled their quarterly profits and amongst all of the other superlatives in the commentary they added over $40 billion to their market cap! In fact the iPad maker has the biggest weighting of any company in the S&P 500, accounting for 4.5pc of the overall index – it has been quite a while since
so much tech sentiment revolves around just one stock.
One of the other data points I picked up on was that they have now sold over 60 million iPads worldwide since their inception in 2010 and has hence created a category all of their own. Whether it be their financial might or technology innovation – you certainly can’t ignore them.
Apart from the fantastic opportunity this presents business in changing they way they can enable and support their workforce, it has created a lot of headaches too!
To this end, we’ve been busy working with Apple to ensure we have developed our portfolio in line with their with technology to help our clients and provide the type of service that most Enterprise workers have become accustomed to. We’ve even put a little ‘chalk n talk’ video together to outline what we have done. You can check it out here. I hope you like it?