Generation Z research
As I’m writing this blog, our Press Department is swinging in to action to publicise some very intriguing results that have arisen from an independent survey we recently commissioned.
We have investigated one of the hottest topics in the news the ‘consumerisation of IT’ and BYOD, which confirms there has been a significant shift in IT thinking which is mainly end user led and driven by the sophistication and proliferation of consumer devices in the workplace
However, the research has thrown up an anomaly that suggests IT departments have potentially misjudged the attitudes of young workers towards new workplace technology trends and their demands for consumer devices at work.
Interestingly more than half of 16-24yr olds in the workplace – dubbed ‘Generation Z’ – state they don’t want an iPhone or tablet device in the office, and that they believe that it is more important for companies to stay in control of data than to embrace consumerisation.
Even more surprisingly given the growth of social media apps, 85 % of Generation Z employees surveyed actually prefer to communicate with their work colleagues face-to-face, with only 17 per cent voting for using instant messaging or social media networks.
Generation Z just want to be given the right tools to do the job; although they have grown up with instant messaging and high-tech gadgets, they don’t necessarily want to bring them to work.
IT departments need to avoid getting caught up in the hype surrounding consumerisation – it is just one of many enablers for today’s contemporary workplace, but organisations do need to address the growing flexible working requirements and the heightened performance expectations of the technology demanded by members of staff – young and old.
Experience shows that when corporate IT systems prevent workers from delivering their best – that is when they can start to take matters into their own hands. Connecting people (to people) and information, simply and efficiently, remains the core objective.
Having cast doubt on the current widespread assumption that Generation Z, who have grown up with smartphones and social networks, are driving the ‘device rebellion’ in Enterprises, you might want to read the full report… it makes for an interesting read.