Archive | April 5, 2012

Wake up Call?

So, just as I’m wrapping up for the Easter break there are reports circulating in the news of 500,000 Apple Macs being infected by a virus (Trojan). At the time of writing, this hasn’t been corroborated by Apple themselves but the early synopsis by a Russian security vendor is that this might be via Java on the platform rather than the Operating System itself.

Nether less, I have found a number of my Apple fanatical friends and associates to be insufferably smug about the fact that they don’t pay for or use Anti-Virus software…. but for how much longer I wonder? With all of Apple’s success recently, are we seeing the focus of the attack vector move from Microsoft to Apple?

‘Rude awakening’ or ‘flash in the pan’? I’m sure Security vendor’s marketing departments will be busy this weekend!

Lenovo, on a mission…

Lenovo has had a great run of late and firmly cemented itself into the top echelon of global PC vendors.  The success of the business is built on the significant share of its home market China where it has just reported a record 35% market share for its fiscal 3rd quarter.  In China, Lenovo is as much a household name as Apple and that level of brand awareness has helped the company succeed in the burgeoning consumer market as well as enterprise.  However, this isn’t the case in much of the rest of the world where Lenovo is still largely confined to corporate customers, its heritage from the acquired IBM PC business.

One of my predictions for this year was that Lenovo would draw level with or even usurp HP to become the #1 global PC brand.  However, this will very much depend on whether they are able to replicate China’s strength in the consumer segment in Europe and the America’s.  An interesting statement of intent was the recent appointment of Gianfranco Lanci to run the European business.  Lanci is a 14 year veteran of Acer and therefore has a close affiliation with the consumer marketplace and the differing retail channels.

So should we be worried?  Whether Lenovo do become #1 or not is largely academic and although this is understandably important to the vendors themselves, it will remain a major force in the PC industry as will HP and Dell.  What would be concerning is if Lenovo took their metaphorical eye off the ball in the corporate market in their quest to gain momentum within consumer.  Given their recent management restructure that included many new appointments, I think it’s highly unlikely but will be keeping a close interest nonetheless.

The Contemporary Workplace – So What?

Hello and welcome to my blog. It’s the first time I’ve written a public blog and whilst I’m active on plenty of other social media tools such as Facebook, Twitter and LinkedIn I must admit to being slightly apprehensive as to whether this form of communication will turn into an interactive dialogue. I guess you’ll be the judge of that!

As for the role, I am the Business Line Director for our Workplace & Software solutions across Computacenter’s (CC) client base. My primary responsibilities include the strategy, sales, marketing, vendor alignment and implementation of Computacenter’s portfolio of workplace and software based solutions and services. My team work with corporate and government clients to provide advice and guidance across the entire infrastructure including the delivery of solutions to source, transform, optimise and manage their workplace and software technology

Talking of the team, I was really pleased to see their efforts rewarded last week when we scooped four wins at the Adobe Channel Awards. Of the fifteen award categories, they were recognised for their hard work during 2011 with four wins, including Reseller Partner of the Year and Channel Partner of the Year for Acrobat, Creative Suite and Hobbyist Products.

Now I did get a bit of “so what” feedback with comments like “It’s only document viewing software”, but have you stopped to think just how pervasive products like Adobe have become in today’s world? It’s hard to find a corporate web-site that doesn’t provide product information, investor information, manuals, brochures (the list goes on…) all presented in the ubiquitous PDF format. I even submitted my Tax Return in PDF format this year!

These tools are also empowering creative teams, designers and content providers to develop rich interactive apps with creative and engaging content that spans the rapid proliferation of mobile devices and associated browsers. This is why we think we will we continue to see momentum grow for products such as Adobe in the future as they have become an indispensable part of our contemporary workplace today.

I wonder how long it will be before you open your next PDF? My bet is that it’ll be sooner than you think!

%d bloggers like this: